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    Simon Sinek: How Great Leaders Inspire Action

    Last updated 8 months ago

    Being a great business leader means more than simply telling your staff how to act, it means helping them make decisions and advances for themselves. Simon Sinek, author of Start With Why, has his own unique theory that he uses to teach others how to become effective leaders and inspire change.

    Sinek has turned his long-standing fascination with people into a career of convincing people to do what inspires them, and he believes that great leaders can use this inspiration to drive a business forward.

    His simple but authoritative ideal for inspirational leadership stars with the question "Why?" and he uses companies such as Apple and inventors such as the Wright brothers to show how important it is to have a dream and a strong passion when it comes to building a business and making a difference.

    Watch his Ted presentation and get inspired

    Connect with Scott Assemakis on GoodReads and Flickr to start sharing his business tips and advice today.

    Resource List – Writing Effective Business Blogs

    Last updated 8 months ago

    Are you considering blogging for your business? Get the most out of your blog by making sure to read the resources below before you start your writing adventure:

    1. 21 Tips for Business Blogging
      Looking for a way to shake up your business blogging? This comprehensive list covers 21 things you should be thinking about when you sit down to pen your next social media missive.
       
    2. How to Blog to Market Your Business
      This slideshow covers everything from the blogging basics to some inspiring insights about the process of building a regular readership.
       
    3. Top 10 Business Blogs and Why They're Successful
      To know why some blogs fail and others thrive, you need to learn by example. Check out the 10 top blogs according to Social Media Examiner and find out what's made them so successful.
       
    4. Four Things Your Brand Can Learn
      Turn to some of the best business blogs for a few crucial lessons your brand can learn before you start blogging.
       
    5. 10 Reasons Your Business Shouldn't Blog
      It may feel like flying against the wind, but the truth is that blogs won't suit all businesses. This piece from Social Media Today will help you decide whether your business should be blogging or not.

      Scott Assemakis, the founder of thriving wine investment company EFWines, is always keen to share experiences and advice when it comes to business. Connect with him on his social media channels.
       

    Why You Need a Business Plan

    Last updated 8 months ago

    A business plan is much more than a simple pile of papers outlining your hopes and dreams for your new company; it's a way for you to make sure you can achieve solid results. A good business plan will help you focus properly on what you need to do to get your business off the ground and is a crucial support structure for if things don't go the way you expect them to.

    If you have a comprehensive business plan in place, you'll be able to:

    • Determine how much money you need to get your business started and what kind of profit margin you're aiming for.
    • Stay focused on your mission even when you're faced with the many new challenges of getting a business off the ground.
    • Check out the competition and be confident that you've got what it takes to tackle them and stay ahead of the game.

    Watch the following video to get some more insight about writing your business plan

    Business Tips from Scott Assemakis
    Connect with Scott Assemakis, the founder of EFWines, on Twitter. He's always keen to share advice and tips about becoming an entrepreneur or growing a business.

    How to Be Your Own Publicist

    Last updated 8 months ago

    When the finances are there, most big businesses will employ PR staff to help them make the most of all opportunities, but if you can't afford a dedicated publicist, you can learn how to do the job yourself.

    The Value of Editorial
    When you already have an advertising budget and dedicate plenty of time to a social campaign, you might wonder why you need a publicist at all. The fact is that editorial content, the kind you're more likely to achieve with good PR skills, is worth far more to the average consumer than a paid ad. An article with a reputable paper or company gives credibility to the content and positions your business as an expert.

    Look at Your Market
    To get started, you need to think about how your market picks up its information. Are you a B2B business who should be looking for coverage in an industry magazine? Do you sell a lifestyle product that is most likely to attract the kind of people who read design magazines? You need to target your PR efforts to the publications that are most likely to reach the right audience for you. Often these magazines have useful demographic data of their readers, which you can request to see if it matches with your own audience. If you have found a good match then consider contacting them to see if you can contribute your article. The benefit is that you are increasing your reach by leveraging the audience that the magazine has spent time collecting. Additionally, it positions your business as the expert in your industry, instantly building credibility.

    Create an Angle
    It's not good enough to approach these publications w that your business is great; you need to have a newsworthy angle and create content based on the interest of your target audience. This is where you need to be creative. Study recent news about your industry or discover the pain points of your target audience and create content that solves a unique problem in your industry.

    Use Social Media Channels
    Content is king, but marketing is queen. It’s not enough to only write great content, you also need to promote it and make sure that the right eyeballs are reading it. Make sure you know which social channels your target audience is using and start posting using catchy titles to draw in the readers of the community. Be social and engage with users and join the conversations they are having on each of the social channels to make your business stand out as an industry expert.

    Do you think you have it in you to be your own publicist? For more essential business advice from an experienced entrepreneur, connect with Scott Assemakis on LinkedIn

    The Five Deadly Sins of Online Marketing

    Last updated 9 months ago

    Striking the right balance is tough when you're working on an online marketing campaign. Too little and no one knows what you’re advertising, too much and you risk raising the wrath of the inundated social media user. Skip the five deadliest online marketing sins and stay on the right side of your customers.

     

    1. Failing to Create a Strategic plan

    Before you start thinking about spending money on an online marketing campaign, you need to plan your entire strategy. Every piece of information you spread should be on point and brand aware, and you're roll out should be staggered to make the most of your exposure.

     

    1. Being Too Impatient

    As with any strategy, a successful online marketing campaign will not yield results immediately. While there are some quick wins when it comes to digital initiatives, you need to give your marketing investment plenty of time to grow.

     

    1. An Ad Hoc Approach to Your Site

    A huge problem for many businesses is forgetting to look after their own site. Your website represents your reputation; make sure potential new clients are reassured by what they see. Think about what type of conversions you would like to have happen on your website. Do you want people to fill out an online form? Do you want people to make a purchase? Or do you want people to sign up to your newsletter?

     

    1. Inefficiently Managing Workload

    Online marketing is a massive and complex sphere and to fully take advantage of it, you need a knowledgeable and communicative team. Unless your business is still small, it's impossible for one person to successfully manage such a sprawling entity; make sure there's a support system in place.

     

    1. Holding Back on Budget

    It's tempting to think that all online marketing campaigns can be done cheaply. While it's true there are some great ways to spread the word while saving money, you still need to invest to get the kind of results you want.

    So no matter what tools you use be it Google Adwords, Facebook Ads, social media, you always need to connect how it all fits in a strategic plan. At the end of the day they are just tools and a plan will dictate how those tools will be used to reach your goals.

     

    For more professional business advice, connect with Scott Assemakis on Pinterest today.

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