Laura Roeder, a well-known social media marketer in the online world and in this video provides business owners social media advice. She talks about using social media and think of tactics to drive traffic back from social media back to your main website. The reason for this is because as a business owner you don't actually own the virtual real estate of a Facebook Page or a Twitter account or any other social media account.
What if audiences get bored of using one of the key social media sites and migrate to another website? Or what if Twitter shuts down your account, you will end up losing all those fans and followers.
But if you have focussed on tactics that also drives some of this traffic back to your website or blog, you could capture those leads with your email newsletter, which is something that you do own!
Roeder actually encourages you to use social media because it is a powerful tool, but she just cautions that tools do come and go and that we should be focussing on directing traffic back to our main website or blog, which is a virtual real estate that you do own (as long as you keep paying the bills)