Last updated 1 day 2 hours ago
Online analytics has always been one of those elements in an online marketing strategy that people either love or hate because they just can’t seem to derive any value from it.
If you make the most of the various analytics and reporting packages open to you online and you'll find it much easier to make sound business decisions.
25 Reasons to Use Google Analytics
Not sure if you want to make use of Google Analytics? Online Metrics offer 25 reasons to help change your mind.
Back to Basics: Web Analytics
TechWyse explains the basic premise behind making use of various web analytics packages and why you might want to pay attention to what the figures are telling you.
10 SEO Analytics Tools
Understand who is coming to your site, why they're there and how to encourage more people to visit with the help of 10 different tools listed by Web Gnomes.
Email Campaign Tracking
Smart Insights explains how you can make use of Google Analytics to track the success of your email marketing campaigns, allowing you to maximise your success rate.
Six Benefits of Predictive Analytics
Practical Ecommerce will show you how you can use your analytics to predict future sales as well as to assess the visits and click-through-rates you've had on your website.
Scott Assemakis is an entrepreneur and founder of EFWines and blogs about business tips. Connect with him some more on LinkedIn.
Last updated 12 days ago
Entrepreneurial Tips from Charlie Mullins
Self-made millionaire Charlie Mullins set up Pimlico Plumbers in 1979 and now employs 200 people and has an £18m turnover. He left school at 15 with no qualifications but started a four-year plumbing apprentice that taught him everything he needed to know about the business.
Work Hard and provide great service
Charlie says that entrepreneurs will never get anywhere without a lot of hard work and that it's something that can't be bought. Excellent customer service and charging at the right rates are other elements to the success of his company. With an industry that is renowned for cowboy tradesmen that overcharge and show up late, the business model that he has adapted is to change the experience and the image of plumbers, making them stand out in their industry.
Don't Give In
Don’t allow yourself to cave at the first sign of struggle or adversity and to plan for when things do go wrong.
Without a quality product or service, there's no way your business will be able to thrive. Getting the basics right is the only true path to triumph.
Discover more about the success of Pimlico Plumbers by watching the video and see how you can apply some of his best practices to your business.
For more tips, videos and articles about becoming a successful entrepreneur, connect with Scott Assemakis, the founder of EFWines, on Twitter.
Last updated 26 days ago
The rise of social media and online connectivity may have pushed email marketing out of the limelight, but by ignoring the potential of an email campaign you could be missing out on a great low budget marketing opportunity.
Email marketing is still one of the most effective tactics that help to drive sales.
Think email is dead?
Well… You would be wrong.
One study by ExactTarget showed that 77% of consumers preferred to receive permission-based marketing communications through email. Another study showed that 44% of email recipients made at least one purchase as a result of receiving a promotional email.
Immediate and Easy Interactions
There are few ways of interacting as immediately with your clients or potential customers as you can with a well timed and delivered email marketing campaign. By sending tailored offers directly to your preferred demographic, you're making sure they have the chance to see the opportunities you most want to share with them.
Email marketing campaigns also have the advantage of being particularly cost-effective. As long as you invest well in creative design, bug-free interfaces and work hard on your content, you can launch an email advertising round with a relatively small investment. Overall, it's a far cheaper way to reach customers than many other marketing initiatives.
The reach offered by an email campaign is also fantastic. What other form of marketing could allow you to share your message with people all over the world without adding on an exorbitant price tag? Use email marketing to tap into a much larger audience.
The nature of email marketing makes it the perfect tool to take advantage of impulse buys. Craft an email that will help guide your customers towards an unexpected purchase by including strong calls to action and by making sure you time your missive well. Newsletters and special promotions can drive sales very successfully.
If you want to know whether your email strategy is making the return on investment you're hoping for, you can find out quickly and easily. The nature of an email campaign makes it very easy for you to monitor every click and quickly analyse the numbers to determine the success of each email campaign that you send out.
Connect with Scott Assemakis on GoodReads and Flickr to start sharing his business tips and advice today.
Last updated 1 month ago
Business relationships are undoubtedly a key component of any fledgling company. Entrepreneurs need interpersonal skills as well as being business savvy in order to maintain these relationships. Goodwill is not to be underestimated in the business world, and nowadays, with word of mouth spreading at lightning speed via online channels, this is especially true.
Engage on Social Media
There are numerous examples of companies suffering from poor management of Facebook and Twitter. The golden rule is to be genuine. Marketing speak is easily ignored and the real value is in engaging with clients and customers in an open, likeable and authentic way.
Don’t Forget About Traditional Communication
Despite the exponential emphasis placed on social media these days, there is still a lot to be said for more personal interaction. In order to show sincere gratitude or appreciation to someone who has helped your business (or you personally), it never hurts to pick up the phone or send a handwritten note.
Be Attentive and Look at the Big Picture
Commit yourself to maintaining regular contact with your clients. Rather than looking to quickly solve immediate problems, try to think about things from a long-term perspective and what will help your business continue to flourish.
Also, if you have contacts who can provide a necessary service for a colleague or client, take the initiative to make a referral and put them in touch. Going beyond the call of duty will be much appreciated.
Connect with Scott Assemakis on Pinterest or any of his other social channels
Last updated 1 month ago
Video is an incredibly important medium through which to reach customers in this day and age. With so much out there in terms of Twitter and Facebook, it is easy for things to just be ignored. While allowing you to be more readily visible in many ways, these platforms are so overloaded that potential customers can also breeze right past things amid the flood of information.
With video, however, it is posted and essentially remains there forever as a permanent record. Even if it doesn’t immediately receive recognition, it is allowed the time to find its audience – a luxury that a tweet perhaps doesn’t have.
Videos also act as an archive if people search for a tip or a product – they can be easily found. If you have posted something with compelling and useful content relevant to a query, people will engage with that, which will trigger a flow-on effect leading people to discover more about your business or product.
It’s about considering what sort of culture you want to create, what philosophy, what kind of people you want to connect with. To get the balance right utilising video you need to create something compelling and informative that adds value to people’s lives.
Commercials are still being created on traditional mediums such as radio, television and print. Online videos are just a different platform and a different (not to mention cheaper) way of communicating with your audience.
Check out this video if you’re still not convinced about using online video for your business.
Are you ready to take the plunge and become an entrepreneur? For more essential business advice from an experienced entrepreneur, connect with Scott Assemakis on LinkedIn.