Last updated 5 days ago
So you have decided to take the approach on the internet start-up! This is an exciting time for you! But before you do anything, consider watching this video from Webwatching, where Pelpina Trip interviews Shama Kabani, the author of 'The Zen of Social Media Marketing' and is president of her own company 'the Marketing Zen Group". Kabani has a wealth of experience in online start-ups and is here to gve you some tips to help you with your business venture.
1. Always be 'hungry' for your business. This basically refers to being passionate about what you do because this is the fire that drives you to make your business successful.
2. Learn to be an editor that adapts to customer needs. This is important because you should be focussing on a demand driven business. You are providing something that is of interest to your customer and are giving them a service or a product that they are willing to pay for.
3. Build a winning team of people that have the experience to do what you need them to do.
4. Don't underestimate marketing and take it seriously. You might have heard of people saying that "Content is King" , but "Marketing is Queen" because there is no use in having all this great content sitting on your website if you don't combine it with some form of marketing activity.
5. Consistency is important when starting out. Kabani also mentions that trying something out for two weeks is not her idea of being consistent. Your efforts have to be consistent and carried out over a much longer period of time than two weeks.
Have any more questions about your start-up? Then connect with Scott Assemakis on Facebook, Twitter and/or Google + as he would love to hear from young entrepreneurs.
Last updated 6 days ago
Laura Roeder, a well-known social media marketer in the online world and in this video provides business owners social media advice. She talks about using social media and think of tactics to drive traffic back from social media back to your main website. The reason for this is because as a business owner you don't actually own the virtual real estate of a Facebook Page or a Twitter account or any other social media account.
What if audiences get bored of using one of the key social media sites and migrate to another website? Or what if Twitter shuts down your account, you will end up losing all those fans and followers.
But if you have focussed on tactics that also drives some of this traffic back to your website or blog, you could capture those leads with your email newsletter, which is something that you do own!
Roeder actually encourages you to use social media because it is a powerful tool, but she just cautions that tools do come and go and that we should be focussing on directing traffic back to our main website or blog, which is a virtual real estate that you do own (as long as you keep paying the bills)
Connect with Scott Assemakis on his social media networks Facebook and Google +.
Last updated 12 days ago
Many businesses that have enjoyed success at home start to think about whether their product can be taken overseas, but launching in a new country can be almost as scary as starting the business all over again. In this useful video hosted by the Telegraph, you’ll hear about some ways of tackling the US market from the HSBC Business Thinking Thought Exchange in New York.
A selection of industry experts give their thoughts on the importance of maintaining your brand when taking your product overseas and offer their own unique insights of the way your business can do this. This inspirational piece will give you plenty to think about if you’re considering expanding your business to US shores.
Scott Assemakis, managing director of European Fine Wines, a thriving wine investment company, is a successful entrepreneur who always has his eye on new innovative ways to do business. Connect with him on Facebook and Google +
Last updated 13 days ago
If you are new to management and would like some tips on how to get started, visit the following resources or connect with Scott Assemakis on Facebook and Google+ to find out more.
- Business management
This entrepreneur site has a large selection of articles about all aspects of management, making it a useful resource for anyone either running their own business or hoping to. - Telegraph’s management advice
Packed with frequent articles from experts on leadership, enterprise, marketing and technology, there is plenty of material here for small and large businesses alike. - Managing performance
On the Agility site, you can find basic information about performance management, and the benefits your business can enjoy when it’s done correctly. - Tips for new managers
The Spearhead Training site offers a long list of advice specifically for people who are moving into management for the first time, especially useful for those who’ve been promoted in-house. - Management issues
Keep up to date with the latest issues, news and changes occurring in the world of management with this site, dedicated to exploring the challenges of management today.
Last updated 19 days ago
Professional and successful managers weren’t born that way, a lot of hard work and dedication goes into every successful business career. If you want to do well in business, you need to know how to make the most of the experiences you’re offered. This short, slick video gives a list of top tips all aspiring managers should take heed of, if they want to end up at the top of their game.
The winner of the 2009 ICMA video contest, the video asks the advice of a selection of local government administrators from around the metro Phoenix area. The tips have been separated into an easy to remember selection of bullet-point recommendations, each covering an essential step on the road to becoming an excellent manager.
Scott Assemakis is the managing director of European Fine Wines and is always interested in ways to improve motivation and business success. He would love to hear from you on Facebook and Google +.
