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These days, we spend so much time talking about digital advertising solutions that it can be easy to forget about the traditional methods, but does that mean you're missing a trick? As all good entrepreneurs know, it's crucial to take advantage of all viable ways of communicating with customers and some traditional methods may still hold up against their digital counterparts.
Investing Your Money Wisely
With many traditional advertising channels, you're paying to have your product associated with something that people already like. You might have created an advert to run alongside a popular TV show or a spread for a high selling magazine. This can be a good way to target your demographic and also spread knowledge of your name, but it can also be a costly way to build exposure.
Email marketing is a relatively new digital tool that businesses are sometimes too quick to neglect, thanks to their eagerness to investigate other digital offerings. It still offers an immediacy and convenience that many other forms of advertising struggle to provide, as well as a low initial investment cost. It can also work well in tandem with mail marketing and mobile strategies, helping you create an effective three-pronged approach.
Many people are drawn to the idea of digital marketing because they think they can reach the maximum number of people for the minimum cost – but this is a far harder task than you might suppose. Just because you create an online campaign, you are not guaranteed a certain number of impressions. Conversely, when you pay for an advert in a traditional venue, you can expect a certain amount of exposure.
You're likely to find that unless you are able to dedicate a large amount of time to digital campaigns and have a unique selling point to work with, a combination of both old and new methods will work best for your business.
Business Tips for Entrepreneurs
Are you hoping to expand your business? For more essential advice from an experienced entrepreneur, connect with Scott Assemakis on LinkedIn.
Recruitment is just one of the many challenges facing an expanding business, and any good entrepreneur will tell you that the interview is your opportunity to find the diamonds in the rough. Take full advantage of the time you have with your candidates and make sure you ask all of the right questions.
In this video, Sales Recruitment has collated their top tips for making sure you conduct a great interview, including: choosing the right space to hold your interview in, selling your business, ensuring the applicant is excited about the role, and planning the structure of the interview beforehand. It's also an extremely good idea to research the candidate and ensure you know why you're potentially interested in them.
Tips for Entrepreneurs
Based in Bromley, Kent, Scott Assemakis is a business entrepreneur and founder of EFWines. For more business ideas and advice, connect with Scott Assemakis on Twitter.
If you're an up-and-coming entrepreneur who's working hard to build a business, chances are you’re spending a lot of time online – but are you playing safe? The internet is a fantastic forum for learning, communicating and making connections, but safeguarding your online privacy should be a very real concern in this digital day and age.
Don't Forget the Basics
Complex passwords, which use a seemingly random collection of characters, remain a crucial part of keeping your identity safe. Install security software and keep it updated to protect against keystroke logging programs. Save any sensitive or important documents on a USB drive rather than in cloud based services, such as Google Drive.
Think About Wi-Fi Connections
When you're travelling for business or working remotely, you’ll most likely find yourself using public or hotel Wi-Fi spots. Ensure that your connection is safe by downloading software like AnchorFree's Hotspot Shield. A virtual private network that masks your IP address and is great for adding additional security for when you’re on the go.
Keep all of your sensitive information safe, and make it much harder for people to invade your privacy, with the help of free encryption software. Services such as Silent Circle and Voltage Security can be a good place to start.
Cleaning Up After Yourself
Of course, even if you're conscious of your privacy online, there's a good chance that you weren't always. Tools such as SafeShepherd.com can help you clean up after yourself by searching for places online that store any of your personal details, making it easier for you to have these issues addressed.
Connect with Scott Assemakis on GoodReads and Flickr to start sharing his business tips and advice today.
The name you choose for your business is incredibly important. Not only is it one of the first things any potential new customers will see, but it's going to be at the heart of all of your advertising and marketing campaigns. Therefore you need to make sure you get it right.
The best kind of business name will be memorable, easy to understand and somehow representative of your business. Finding one or two words that encapsulate all of these qualities can be tough, and isn’t a decision that you can make lightly.
To get started, you should spend some time investigating your competition and deciding what works and what doesn’t work for them. This is also a useful step in making sure you don’t accidentally give yourself a name that's too close to a competitor's for comfort. To avoid any unintentional trademark infringement, make use of the Intellectual Property Office's website.
Next, think about your target audience and the kind of message you want to give them. Try to get into the minds of the people you want to buy your product and choose a name that will be relevant to them and their lifestyle.
You'll also want to consider future branding opportunities and opt for a name that will be easy to market. It's also a good idea to choose something that will work well as part of a domain name. Doing some research is a helpful way to narrow down the possibilities, as some of your top picks may already be in use.
Try and avoid names that are very ‘tech’ based or that reference current cultural trends, as this will date you in the future. It's also worth watching out for names that are too sector based, as these could make it harder for your company to diversify or move into new areas should you later expand.
For more essential business advice from an experienced entrepreneur, connect with Scott Assemakis on LinkedIn.